We utilize the "IP Landscape" to perform analysis by combining IP information and market information for the formulation of development, sales and business strategies.
We visualize technical trends, competitive situations and market changes based on patent information, and use them for the strategy formulation for the future, such as the consideration on research & development themes and the consideration on the directions of new businesses.
In addition, for the purposes of creating beneficial patents and solving technical problems, we are also trying to improve the creativity of our engineers by using idea methods such as TRIZ(*1) and USIT(*2).

※1 TRIZ（Teoriya Resheniya Izobretatelskikh Zadatch）
A method capable of systematically coming up with ideas on and solving technical and business problems using the principles and patterns derived from massive patent analysis.

※2 USIT (Unified Structured Inventive Thinking）
An idea method capable of efficiently and fully coming up with numerous ideas on how to solve technical problems.

We perform not only the development tailored to the needs of our customers, but also the development of our unique products.
We perform project planning, concept consideration, structure consideration, commercialization consideration, analysis, repeated part design (design change), prototype production, and prototype evaluation in this order. Thereafter, we perform final verification using the products for mass production, and then start the mass production.

Due to advances in materials, there have appeared high strength steel plates such as 1,470 MPa class cold-stamped UHSS materials and 2,000 MPa class hot-stamped materials. The use of the high strength steel plates has significant effectiveness in the weight reduction of vehicle bodies and the improvement of collision safety. On the other hand, molding and welding becomes difficult. In order to manufacture high-quality and low-cost products satisfying the needs of our customers, we develop new molding and welding methods to contribute to the manufacture of excellent automobiles.

Commercialization consideration is to build part shapes which are easier to mold at a lower cost through cooperation between our customers who are designers and our internal production engineering and manufacturing departments from an early stage of development. Through the concurrent development in which we propose part shapes to our customers while satisfying the required performance, we realize the shortening of the development period, the quality improvement, and the cost reduction.